Sounds funny? Let's use the drill as an example: we don't buy a drill to drill a hole in the wall, but to hang up a shelf. This small shift in perspective has a big impact. Because now, you are no longer looking for a new function for a drilling machine, but for alternative fastening solutions for a shelf - and you will find real innovation.
Jobs to be Done (JTBD) puts a focus on this way of thinking and helps you ask the right questions from the customers' perspective. Our workshop will introduce you to the method of systematically shifting your focus to find hidden needs, new ideas and approaches for products and services and at the same time to significantly increase the chances of success for your product launch.
|What we will do together||
|Pricing||€ 399 per person (minimum five, maximum 15 participants)|
|Further information||Article "Your product is a service provider"|
If you are interested or have questions about the workshop, please do not hesitate to contact us: by telephone +49 (0)611 . 238 50 10 or by email at kontakt(at)diefirma.de.