Workshop Customer Journey

Do you also enjoy it when everything goes like clockwork and you reach your destination easily and just the way you want, without any bothersome detours or unpleasant incidents? Perfect travel planning guarantees an unforgettable experience that you will long remember. The same applies to your customers, because they too are going on a journey through the maze of offers in search of the best solution. But that can be a pretty rocky road sometimes.

You can help your customers by being an experienced tour operator and accompanying them with foresight and trust at every step. Our Customer Journey Workshop will help you lay the groundwork for this, and as part of an expedition team from your company, you will explore the terrain your customers are crossing. In doing so, you will literally remove the obstacles that can lead to frustrated customers discontinuing their journey.

A detailed customer journey is an additional important tool for developing empathy, helping you to understand the expectations, challenges and actions of your customers. Your potential customers will only find their way to you if you have an overview of all the essential contact points and network them effectively. And only If every single experience at these contact points proves to be positive and you provide suitable and useful offers at the right time will customers be able to embark on their next journey with you.

What we do together
  • Definition and description of the roles focused on and the market to be examined for the customer journey
  • Identification and location of contact points between the customer and the company in the customer journey phases
  • Discussion and evaluation of the customer experience at the contact points and identification of gaps and barriers
  • Discussion of optimisation potential and brainstorming to simplify and/or expand the customer journey
Suitable for
  • Employees and executives in marketing, sales, product management and customer service
  • Employees in interdisciplinary project teams
Duration 1 day
Price EUR 599 per person (a minimum of 5 participants and a maximum of 10)

If you are interested or you have any questions about the workshop, please do not hesitate to contact us: you can reach us by phone at +49 (0)611 . 238 50 10 or by email at kontakt(at)diefirma.de.

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