Daniel's many years of business experience in the executive management of an internet agency, his time as an interim manager in one of the largest German corporations, his freelance work and his subsequent involvement in one of the most innovative digital consultancies in Germany have resulted in Daniel’s extensive, complex and vast trove of experience as a manager, communications expert and interim manager.

"Trust is the ultimate reduction of complexity. Markets are conversations. Dialogue is marketing."

Daniel sees his challenges and his job in the structural and cultural guidance of digital transformation. His focus is on people, both in their roles as employees and as consumers. He is convinced that transformation cannot succeed without considering the individual.